Global Activation & Events Manager (Global Sports Partnerships)

Allwyn is looking for a Global Activation & Events Manager who can turn partnerships into goosebump-worthy fan experiences. If F1, global stages, bold ideas and unforgettable moments are your playground, this role will feel like home. You’ll shape how millions of fans experience our brand — from high-energy F1 fan zones to global activations that make people stop, look and talk. This isn’t just another events role. This is your chance to build something iconic. 🏎️✨

This role can be based either in London or Prague. We are hiring one person for one global role. Location choice depends on candidate preference.

What will you do?

• Develop and execute global activation strategies that turn partnership goals into unforgettable events and experiences, always reflecting Allwyn’s communications pillars – Community, Winning and Wellbeing.
• Lead the end-to-end planning and execution of public-facing events and activations – ensuring every detail wows fans and partners while comply with internal policies and regulations.
• Transform partnership rights into high-impact programs, from driver development initiatives, F1 Academy to eSports collaborations, amplifying Allwyn’s presence on every stage.
• Spot trends, prototype bold new formats, and push creative boundaries in fan engagement.
• Empower local teams with toolkits and guidance, ensuring global consistency and standout local impact.
• Set and track KPIs, lead post-event reviews, and drive ongoing improvement.
• Own budgets and manage external partners, ensuring premium delivery and value.

What do you need to succeed:

• Several years of experience in experiential marketing, event management, or sponsorship activation, ideally in motorsport, or major sports brands.
• Proven record of delivering large-scale, high-profile events, ideally in a regulated industry.
• Track record of leading agencies, managing budgets, and managing complex, cross-market projects.
• Strategic, creative, and hands-on project management skills.
• Strong stakeholder management skills.
• Analytical, results-driven mindset with a passion for innovation.
• Passion for sports, live experiences, and delivering excellence under pressure.
• Flexibility to work in a truly global role, including working across time zones, and occasional international travel or weekend commitments in line with the global event calendar
• Fluent English required; other languages are a plus.

What do we offer:

• A stable role within a collaborative, friendly and international team culture
• Competitive salary
• Annual performance-based bonus
• 25 days of vacation
• Additional benefits including pension contribution, healthcare/medical support, and other wellbeing perks
• Company events and activities such as volunteering, health initiatives and sports events sponsored by Allwyn
• Udemy e-learning platform – unlimited licence
• Work equipment provided: company laptop, company mobile phone + SIM card with a mobile data package also for personal use
• Office located in an easily accessible central location

Please note: Specific benefits may vary slightly by location (e.g. subsidised meals, gym/yoga classes in the office, exclusive healthcare options, life assurance, employee discounts, etc.).

📍 Location: London or Prague | ✈ Travel: Frequent International trips

Does this sound like your next adventure?

👉 Apply now and let’s create experiences that fans will never forget!